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Release 2026/10: Campaign Ask Frequency, Inclusive Gender Options & Prizes per Unit

Release notes for Foodback 5.5.0 and 5.6.0, released October 12 and October 19, 2026.

Written by Rebecca Haaland

šŸŽ‰ What's New in Foodback 5.5.0 & 5.6.0

šŸ” Campaigns That Run Between Pulse Surveys

account campaign form with the Ask frequency control and Count per unit / per account

A campaign that replaces Pulse used to be shown on every visit, so you lost Pulse feedback for as long as it ran, and regular guests saw the same campaign again and again. Campaigns now have an ask frequency, just like One More Question.

  • Choose how often: every time, only once, or once every set number of weeks or months.

  • Pulse keeps coming in: guests who aren't due for the campaign go straight to Pulse.

  • Per unit or per account: decide whether a guest is counted at each unit separately, or once across the whole account. This works for both Campaigns and One More Question.

  • Unit overrides: on the new Units tab of an account campaign or OMQ, give a unit its own frequency, or set it back to follow the account. Enforced OMQs can't be overridden.

  • Only answers count: a guest who opens the campaign and leaves without answering will be asked again next time.

  • Several campaigns at once: guests get a campaign they're still due for. Campaigns with a limited frequency are shown before "Every time" campaigns.

  • See it at a glance: the campaign and OMQ lists show each one's frequency.

Good to know: a change to the frequency applies to past answers straight away. For example, switching to "Only once" means everyone who has already answered won't be asked again. Standalone campaigns are not affected.


āš§ļø A More Inclusive Gender Question

Screenshot showing both Non-binary and I use a different term.

The gender question in Pulse and Campaigns has been updated, so it fits your market and your guests, and the answers stay comparable across all your Units.

  • New standard options: every survey now offers Female, Male and Prefer not to say. "Other" has been retired.

  • Optional extras, your choice: switch on Non-binary and I use a different term under Surveys → Consumer Insight. Both are off by default.

  • Account or Unit: set the options for the whole Account, or let each Unit choose its own. If the Account enforces its Consumer Insight settings, every Unit follows the Account. Campaigns always use the Account's settings.

  • "I use a different term" stays private: guests can type up to 30 characters. The text is never shown in dashboards, exports or emails. Clear answers are counted as Female, Male or Prefer not to say, and joke answers are counted as no answer.

  • Simple, comparable reports: dashboards, exports, emails and filters show four groups: Female, Male, Prefer not to say and Another gender. Earlier "Other" answers now appear as Another gender.

  • In every language: the new options are translated into all survey languages, and the gender filter gives the same results whichever language you use Foodback in.


šŸŽ” Prizes at Every Unit

Until now, a guest who spun the Happy Wheel at one unit couldn't win at any other unit in the same account until the quarantine time had passed. That suits a chain where one prize per guest is the point, but not a food court or a campus where every unit is its own outlet.

  • Per unit or account wide: your account can now let guests win once at each unit within the quarantine time. Account wide stays the default. Contact us to switch your account to Per unit.

  • Clearer quarantine settings: each unit can now follow the account, have its own quarantine time, or have quarantine turned off. Contact us to change the quarantine settings for your account or units.

  • Fairer to returning guests: only kept answers count towards quarantine now, so a guest who comes back after the quarantine time is no longer held up by answers that were set aside earlier.


šŸ–„ļø Surveys That Look Great on Desktop

survey on a laptop, phone-style frame centred on a dark backdrop with the brand-colour glow

Guests who answer on a computer now see the survey in a phone-style frame, centred on a backdrop in your brand colour, instead of a stretched mobile page. Phones keep the layout they have today.

  • A standard Pulse fits on the screen without scrolling

  • Picture answers are sized to fit laptop screens, so guests can always see the Next button


šŸ“ Find the Right Venue Faster

On a group landing page with 20 or more units, guests can now search by town or postcode as well as venue name. This helps when one QR code is used across many venues, for example on packaging. Make sure each Unit's town and postcode are filled in to get the most out of it.


šŸ› ļø Bug Fixes & Improvements

  • Survey: a very long Pulse comment no longer empties the page and loses the survey

  • Survey: a long answer to a text One More Question no longer freezes the page, and Skip works again

  • Survey: if a guest ticks "Yes, please contact me" and then unticks it, their name and email are no longer saved

  • Survey: the guest contact form lets the browser fill in saved names and emails

  • A guest's Pulse answer is no longer archived after they answer two campaigns

  • Portal: cleared texts and the Feedback subtitle now stay cleared after saving, and an empty Feedback title gives a clear message

  • Portal: brand-coloured buttons and labels use a readable text colour, and the admin preview matches what guests see

  • Dynamic QR URLs: double-clicking Save no longer creates two URLs, and the Owner Account name displays correctly

  • Top Level Dashboard and the account's own dashboard now show the same account score

  • Report emails for large accounts include the full AI summary again

  • Foodback Intelligence: the Sentiment Summary card has a Copy button again

  • A venue's campaign statistics now have Language, Age and Gender filters, and the Gender card and export count answers the same way

  • Consumer Insight settings warn you before unpublished changes are lost

  • All Foodbacks no longer keeps loading on an account with no venues

  • Venue-level Edit User only shows invitation actions that can be used

  • Pulse Dashboard category cards line up at the same height

  • Rewards: the coupon CSV export no longer breaks when a name contains a comma

  • Logo upload errors and validation messages now explain what went wrong

  • Sorted links to a later page of a list open on that page

  • Typing a Go Live Date saves exactly the date you typed

  • The branding colour picker works with screen readers

  • Pages in the admin app load faster


āš™ļø Under the Hood

Behind the scenes, gender answers are now validated and stored the same way everywhere, and existing answers have been migrated to the new format. We've also sped up the checks behind ask frequency, tidied up translations and cleaned up our build tooling. As always, we keep tightening security and stability under the hood.

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